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Should social media influencers register for VAT in South Africa?

Are you a social media influencer (“Influencer”) earning R1million or more per annum in South Africa? You could be required to register for Value-Added-Tax (VAT)

According to Ignite Visibility globally, businesses pay 1000 USD per post/per 100 000 followers. A 2019 weekend Argus article puts the figure between R500 and R60,000 per post in South Africa. If you charge +/-R60 000 per post you only need +/-16 posts to reach your mandatory VAT registration revenue!

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